Learn More about Pura Vida Bracelets : Handcrafted by artisans around the world

Pura Vida Bracelets.



In the summer of 2010, a college graduation trip to Costa Rica turned into a life-changing business venture for two Southern California friends, Griffin Thall and Paul Goodman. Between the stunning sunsets and the rolling waves, it was not long before these two friends began to appreciate the simple lifestyle of the people they encountered. This is the story of how it all began…


While traveling through Costa Rica, Griffin and Paul crossed paths with two bracelet artisans named Jorge and Joaquin. The colorful handmade bracelets seemed to capture the essence of their journey. At the time, Jorge and Joaquin were living in poverty. They slept with their family in a single crammed room with three beds. After seeing this, Griffin and Paul asked Jorge and Joaquin to make 400 bracelets to take home with them. No one would have expected for this casual encounter to grow into the successful partnership that it is today.


Upon returning home to San Diego, California, Griffin and Paul placed the bracelets in a bowl at a local boutique. Within days the bracelets sold out and everyone was asking for more. Griffin and Paul soon recognized the significance of these simple string bracelets. It was more than just an ordinary friendship bracelet… it was a movement symbolizing the simple things in life.


Pura Vida” means “pure life” in Spanish, a Costa Rican philosophy that encourages the appreciation of life’s simple treasures. Slowing things down, celebrating good fortune, and refusing to take anything for granted embodies this laid back lifestyle. “Pura Vida” means living life to the fullest. It’s more than just a saying... it’s a lifestyle.!


Every Pura Vida Bracelet is carefully handcrafted by artisans around the world. The commitment to their craft is conveyed through the quality of their work. The artisan’s dedication to the “pura vida” way of life is demonstrated in the seemingly endless color combinations and innovative styles. Each bracelet is as unique as the person wearing it.


Founders Griffin and Paul partnered with Jorge and Joaquin in hopes of spreading the “pura vida” spirit with others. In the early days, they were only selling a few bracelets a week. Today, the bracelets are worn by millions of people around the world and their artisan community has expanded from Costa Rica to El Salvador, India, and more. Now 650+ artisans can depend on steady income in positive working environments, thanks to the support of Pura Vida Bracelets customers. The bracelets continue to serve as a tangible reminder to slow down and live in the moment.


Their CAUSE
Giving back has always been core belief at Pura Vida, which is why we started the Charity Collection. Since the beginning, we have partnered with over 174 different charities around the world and have donated more than $1,737,190.00 to causes we believe in. At Pura Vida, we dream to do more, which is why we’re always on the lookout for new charities that can benefit from this collection.


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Light up the night (and shine all day) with our Silver Star Y-Drop Necklace. Featuring a delicate chain and dangling star charm, this understated piece makes a major statement whether it’s worn solo or sparkles alongside our other star-studded styles.


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Make every outfit twinkle when you’re wearing our Star Chain Bracelet. 🌟 With a teeny star charm set on a simple, adjustable chain, this delicate bracelet is perfect for pairing with cuffs and other Pura Vida bracelets.


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NEW! ✨ Give off an effortless boho vibe with our stackable Retreat Ring. 🌟Featuring four separate styles that can be worn together or apart, this set includes a simple open-back style, star-studded ring, beaded band and arrow design. ✨


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NEW! ✨Our new collection is out of this world! Shoot for the stars in our Retreat Ring, Star Chain Bracelet, and Star Hoop Earrings! 🌟


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NEW! 🌼 You’ll be looking fresh as a daisy when you rock this adorable charm bracelet. Featuring a double-string band and teensy daisy charm, it adds a feminine, whimsical vibe to any (and every) outfit. 🌼


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Nothing says spring like a bouquet of fresh flowers…which is where our Silver Daisy Choker comes in. Designed with five enameled daisy charms spread across a delicate silver plated chain, this easy-to-layer style has a girly, sorta-retro vibe that’s so in this season. 🌼


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There’s definitely nothing prickly about this pretty Cactus Charm Bracelet. 🌵 Handcrafted with a three-string band and cutout cactus charm, it gives off major desert vibes (and yeah, that’s a good thing!). 🌵✨


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NEW! 🌼 Who needs a dozen roses when you can have a pair of these Daisy Studs instead? These tiny-but-bold earrings add just the right amount of pop and color to your outfit, and are the duo you’ll wear all. spring. long. 🌼


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If you’ve seen this DIY queen on YouTube or Insta (and seriously, who hasn’t?!), then you’ll know exactly why we love her so much. 💕 She’s bright, bubbly and full of fun—just like the adorable LaurDIY Pack she designed exclusively for Pura Vida! This superstar stack seriously has it all: beaded and braided bands, cute and quirky charms, so.much.color., and the coolest patterned bracelet. Snag one ASAP (because this pack will sell out in a snap)! 🍭💕


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I see it, I like it. I want it, I got it 💍🎶


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Ride the waves all winter long with our simple, yet dainty, Wave Ring. Available in three finishes, gold, sterling silver, and rose gold, our Wave Ring is the perfect addition to your Pura Vida collection! 🌊✨


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Go your own way with our adventure-ready Compass Ring. Available in two hammered-metal finishes, gold and silver, our Compass Ring will always point you in the right direction. ✨
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@Pura Vida Monthly Club

"3 Exclusive Bracelets, Up To $50 Value, & Free U.S. Shipping"

1) Sounds cool. How does it work?
Each month, you’ll receive 3 exclusive bracelets (up to $50 value) that are only available to Pura Vida Club members. Shipping is completely FREE on all U.S. orders!


2) Fun! Who picks the styles?
Our awesome team of Instagram influencers and fashion stylists. Stay ahead of the trends and mix it up with a new surprise pack each month!


3) Do I have to sign my life away?
Absolutely. You belong to us now. Kidding! You can cancel anytime,cause that’s how we roll. No questions asked.



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